
                                                         MY PROJECT TITLE                                                   Page 1
Table 1
Age

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

Age
---

16-35 years old                     3        3      0        0      1      0        1      1          1
                                  100%     100%     -%       -%   100%     -%     100%   100%       100%
                                           100%     -%       -%    33%     -%      33%    33%        33%





































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                                                         MY PROJECT TITLE                                                   Page 2
Table 2
Actual age

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

Less than 16                        1        1      0        0      0      0        0      0          1
                                   33%      33%     -%       -%     -%     -%       -%     -%       100%
                                           100%     -%       -%     -%     -%       -%     -%       100%

16 - 34                             1        1      0        0      1      0        1      0          0
                                   33%      33%     -%       -%   100%     -%     100%     -%         -%
                                           100%     -%       -%   100%     -%     100%     -%         -%

35 - 54                             1        1      0        0      0      0        0      1          0
                                   33%      33%     -%       -%     -%     -%       -%   100%         -%
                                           100%     -%       -%     -%     -%       -%   100%         -%

Mid-point mean                   27.3     27.3      -        -   25.0      -     25.0   45.0       12.0
Standard deviation              16.62    16.62      -        -      -      -        -      -          -
Error variance                  92.11    92.11      -        -      -      -        -      -          -

Mean                             24.0     24.0      -        -   24.0      -     24.0   36.0       12.0
Standard deviation              12.00    12.00      -        -      -      -        -      -          -
Error variance                  48.00    48.00      -        -      -      -        -      -          -
























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                                                         MY PROJECT TITLE                                                   Page 3
Table 2B
Actual age

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

        12                          1        1      0        0      0      0        0      0          1
                                   33%      33%     -%       -%     -%     -%       -%     -%       100%
                                           100%     -%       -%     -%     -%       -%     -%       100%

        24                          1        1      0        0      1      0        1      0          0
                                   33%      33%     -%       -%   100%     -%     100%     -%         -%
                                           100%     -%       -%   100%     -%     100%     -%         -%

        36                          1        1      0        0      0      0        0      1          0
                                   33%      33%     -%       -%     -%     -%       -%   100%         -%
                                           100%     -%       -%     -%     -%       -%   100%         -%
Medians                         24.00    24.00      -        -  24.00      -    24.00  36.00      12.00
Minimum                         12.00    12.00      -        -  24.00      -    24.00  36.00      12.00
Maximum                         36.00    36.00      -        -  24.00      -    24.00  36.00      12.00
Mode                                -        -      -        -  24.00      -    24.00  36.00      12.00

Mean                             24.0     24.0      -        -   24.0      -     24.0   36.0       12.0
Standard deviation              12.00    12.00      -        -      -      -        -      -          -
Error variance                  48.00    48.00      -        -      -      -        -      -          -
























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                                                         MY PROJECT TITLE                                                   Page 4
Table 3
Myvar

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

NOT Brand 1                         3        3      0        0      1      0        1      1          1
                                  100%     100%     -%       -%   100%     -%     100%   100%       100%
                                           100%     -%       -%    33%     -%      33%    33%        33%

NOT ANY of Brands 1, 2, 3           3        3      0        0      1      0        1      1          1
                                  100%     100%     -%       -%   100%     -%     100%   100%       100%
                                           100%     -%       -%    33%     -%      33%    33%        33%




































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                                                         MY PROJECT TITLE                                                   Page 5
Table 4
Favourite brand

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

Brand 4                             1        1      0        0      1      0        1      0          0
                                   33%      33%     -%       -%   100%     -%     100%     -%         -%
                                           100%     -%       -%   100%     -%     100%     -%         -%

Not stated                          2        2      0        0      0      0        0      1          1
                                   67%      67%     -%       -%     -%     -%       -%   100%       100%
                                           100%     -%       -%     -%     -%       -%    50%        50%




































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                                                         MY PROJECT TITLE                                                   Page 6
Table 5
Favourite brand
by Second favourite brand

                                       Brand  Brand  Brand  Brand  Brand    Not
                                Total      1      2      3      4      5 stated

Total                               3      1      0      1      0      1      0
                                          33%     -%    33%     -%    33%     -%

Brand 4                             1      1      0      0      0      0      0
                                   33%   100%     -%     -%     -%     -%     -%
                                         100%     -%     -%     -%     -%     -%

Not stated                          2      0      0      1      0      1      0
                                   67%     -%     -%   100%     -%   100%     -%
                                           -%     -%    50%     -%    50%     -%






































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                                                         MY PROJECT TITLE                                                   Page 7
Table 6
Second favourite brand

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

Brand 1                             1        1      0        0      1      0        1      0          0
                                   33%      33%     -%       -%   100%     -%     100%     -%         -%
                                           100%     -%       -%   100%     -%     100%     -%         -%

Brand 2                             0        0      0        0      0      0        0      0          0
                                    -%       -%     -%       -%     -%     -%       -%     -%         -%
                                             -%     -%       -%     -%     -%       -%     -%         -%

Brand 3                             1        1      0        0      0      0        0      1          0
                                   33%      33%     -%       -%     -%     -%       -%   100%         -%
                                           100%     -%       -%     -%     -%       -%   100%         -%

Brand 4                             0        0      0        0      0      0        0      0          0
                                    -%       -%     -%       -%     -%     -%       -%     -%         -%
                                             -%     -%       -%     -%     -%       -%     -%         -%

Brand 5                             1        1      0        0      0      0        0      0          1
                                   33%      33%     -%       -%     -%     -%       -%     -%       100%
                                           100%     -%       -%     -%     -%       -%     -%       100%

Not stated                          0        0      0        0      0      0        0      0          0
                                    -%       -%     -%       -%     -%     -%       -%     -%         -%
                                             -%     -%       -%     -%     -%       -%     -%         -%




















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                                                         MY PROJECT TITLE                                                   Page 8
Table 7
First/second favourite brands

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

Brand 1                             1        1      0        0      1      0        1      0          0
                                   33%      33%     -%       -%   100%     -%     100%     -%         -%
                                           100%     -%       -%   100%     -%     100%     -%         -%

Brand 3                             1        1      0        0      0      0        0      1          0
                                   33%      33%     -%       -%     -%     -%       -%   100%         -%
                                           100%     -%       -%     -%     -%       -%   100%         -%

Brand 4                             1        1      0        0      1      0        1      0          0
                                   33%      33%     -%       -%   100%     -%     100%     -%         -%
                                           100%     -%       -%   100%     -%     100%     -%         -%

Brand 5                             1        1      0        0      0      0        0      0          1
                                   33%      33%     -%       -%     -%     -%       -%     -%       100%
                                           100%     -%       -%     -%     -%       -%     -%       100%




























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                                                         MY PROJECT TITLE                                                   Page 9
Table 8
Favourite brand
Base: All aged under 50

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

Brand 4                             1        1      0        0      1      0        1      0          0
                                   33%      33%     -%       -%   100%     -%     100%     -%         -%
                                           100%     -%       -%   100%     -%     100%     -%         -%

Not stated                          2        2      0        0      0      0        0      1          1
                                   67%      67%     -%       -%     -%     -%       -%   100%       100%
                                           100%     -%       -%     -%     -%       -%    50%        50%



































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                                                         MY PROJECT TITLE                                                  Page 10
Table 9
A variable

                                             Age           Favourite brand      Second favourite brand
                                        -------------   --------------------   ------------------------
                                                                                                Brand 5
                                                        Brands Brands  Brand   Brands Brands   and more
                                Total    16-44    45+      1/2    3/4      5      1/2    3/4       text

Total                               3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

Under 50s                           3        3      0        0      1      0        1      1          1
                                           100%     -%       -%    33%     -%      33%    33%        33%

Under 50s favourite brand
-------------------------

Brand 4                             1        1      0        0      1      0        1      0          0
                                   33%      33%     -%       -%   100%     -%     100%     -%         -%
                                           100%     -%       -%   100%     -%     100%     -%         -%

NS                                  2        2      0        0      0      0        0      1          1
                                   67%      67%     -%       -%     -%     -%       -%   100%       100%
                                           100%     -%       -%     -%     -%       -%    50%        50%






























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                                                         MY PROJECT TITLE                                                  Page 11
Table 10
Age

                                             Age          Fav. brand
                                        -------------   -------------
                                                        Brands Brands
                                Total    16-44    45+      1-3    4-5

Total                               3        3      0        0      1
                                           100%     -%       -%    33%

Age
---

16-35 years old                     3        3      0        0      1
                                  100%     100%     -%       -%   100%
                                           100%     -%       -%    33%






































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                                                         MY PROJECT TITLE                                                  Page 12
Table 11
Actual age

                                                                            Second
                                             Age          Fav. brand      fav. brand
                                        -------------   -------------   -------------
                                                        Brands Brands   Brands Brands
                                Total    16-34    35+      1-3    4-5      1-3    4-5

Total                               3        3      0        0      1        2      1
                                           100%     -%       -%    33%      67%    33%

Less than 16                        1        1      0        0      0        0      1
                                   33%      33%     -%       -%     -%       -%   100%
                                           100%     -%       -%     -%       -%   100%

16 - 34                             1        1      0        0      1        1      0
                                   33%      33%     -%       -%   100%      50%     -%
                                           100%     -%       -%   100%     100%     -%

35 - 54                             1        1      0        0      0        1      0
                                   33%      33%     -%       -%     -%      50%     -%
                                           100%     -%       -%     -%     100%     -%

Mean                             27.3     27.3      -        -   25.0     35.0   12.0
Standard deviation              16.62    16.62      -        -      -    14.14      -
Error variance                  92.11    92.11      -        -      -   100.00      -




























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                                                         MY PROJECT TITLE                                                  Page 13
Table 12
Second favourite brand

                                                            Second
                                             Age          fav. brand         Age
                                        -------------   -------------   -------------
                                                        Brands Brands    Under   Over
                                Total    16-34    35+      1-3    4-5       50     50

Total                               3        3      0        2      1        3      0
                                           100%     -%      67%    33%     100%     -%

Brand 1                             1        1      0        1      0        1      0
                                   33%      33%     -%      50%     -%      33%     -%
                                           100%     -%     100%     -%     100%     -%

Brand 3                             1        1      0        1      0        1      0
                                   33%      33%     -%      50%     -%      33%     -%
                                           100%     -%     100%     -%     100%     -%

Brand 5                             1        1      0        0      1        1      0
                                   33%      33%     -%       -%   100%      33%     -%
                                           100%     -%       -%   100%     100%     -%
































                                                           MY FOOTNOTE
